Tourism · Georgia

International visitor trips to Georgia fell 4.5% in Q2

30 Jul 2026

Georgia recorded about 1.5 million visits by international visitors in Q2 2026, down 4.5% year-on-year. Tourist-type visits fell 2.7%, while total visitor spending declined 13.3% to about GEL 3 billion.

01 · What changed

Tbilisi and Adjara remained the most visited destinations, with roughly 875,500 and 621,300 visits respectively. Average spending per visit also declined, showing that visitor volume and visitor value can move differently.

02 · Investment impact

This matters most for short-term-rental and hospitality-linked property, especially in Batumi. National tourism numbers do not predict one apartment’s occupancy, but weaker visits and spending increase the importance of seasonality, building competition, management quality and realistic nightly rates.

This material is based on online research and publicly available information.

National Statistics Office of Georgia

For information only; this article is not investment advice. Consult qualified legal, tax and real estate professionals before making an investment decision.